The practice of optimizing the content on your website to be shared on a range of social platforms is known as Social Media Optimization (SMO). The term was coined by Rohit Bhargava in 2006 and ever since, it has been considered as important as its cousin, Search Engine Optimization (SEO) for the purpose of driving high-quality traffic to the website. Similar to SEO, there are numberless tips and techniques which can be used to increase the visibility of your website’s content on social platforms. We have taken the liberty of mentioning a few of the proven tips that optimize your content to be shared on the social platforms.
For the best results, it is important to put yourself in your visitor’s shoes. Would you like to share or promote content on your website, blog, or social media that you find incomplete, vague, or not informative in the first place? This is why it is important to put the highest quality, well-written, and relevant content on your website which will naturally be shared by your visitors.
It is indispensable to realize that social media expands at a great pace that makes it difficult for you to keep your audience interested with one single type of content available on your website. In order to optimize your content for social media, opt for a wide array of content from blog posts to visuals and informative infographics to data visualizations.
Remember that the headline of your content is not only for your website. It is also displayed on the search engines or the social platforms. Considering how a few of the social platforms like Twitter, enable a particular amount of characters to be written in each update, it becomes vital for you to keep your headlines shorter. It further grabs the attention of your audience and promotes his interest in reading and sharing your content.
It is understandable for a wide range of blogs or website belonging to the same niche promoting the content with essentially the same information in a different fashion. For instance, with the release of an all new Samsung Galaxy S7 edge, all of the technology blogs and websites will be sharing the relevant content with more or less the same information. But it’s the way the message is being delivered, the way in which the same content is being packaged that makes the difference. For Social Media Optimization, therefore, make your headlines catchier and your content spicier in order to stand out of the competition.
Lastly, it is important to make it convenient for your audience to share your content on their desired platform. The social sharing button along with the number of shares should be clearly visible at the bottom of your content. It should be a matter of a couple of clicks only for your audience to share your content. Most importantly, always encourage your audience to leave comments with the use of a thought-provoking question at the end of your post. It may help a great deal in making them share your content on social platforms to get their friend’s opinions regarding the question, or perhaps you can integrate Facebook comment right into your website.
It is to be kept in mind at all times that you must define the objective of your website before you can reap the benefits of the above-mentioned Social Media Optimization techniques. Keep a defined set of goals in your mind and evaluate your progress from time to time. Then you can adjust when required.