According to a recent survey, over 75% of the users retreat from a website if it fails to load its entire content within 4 seconds. While this should be a reason enough to make speed optimization an imperative part of your SEO strategy, there’s a lot more that it has to offer. Since Google has made it site speed an indispensable factor in determining the search rankings, it can be taken for granted that speed optimization is certainly going to help a great deal in improving the conversion rates and generating a higher amount of revenues for you. Consider an overall better user experience that speed optimization has to offer, let us mention a few of the tips to reduce the loading time of your website.
While hosting your website on a server, your aim should always be to choose a reliable server that is in close proximity to your target audience. You can also opt for a reliable Content Delivery Network (CDN) which can not only serve the aforementioned purpose for you but can also ensure that your website won’t crash in an event of a traffic overload.
Once the server location has been chosen, it is recommended to opt for a server that is optimized for your particular website. It is the responsibility of your web developer to configure the server in a fashion that promotes speed optimization. For instance, not all servers are optimized for different content management systems at your disposal and so, the compatibility has to be taken into account before finalizing your decision.
Content Management System (CMS):
Remember that not all content management systems are compatible with the type of website that you are planning to launch. You need to take certain factors into consideration while choosing a content management system in order to improve your website’s performance. For instance, the support, vision, and community of the CMS that you are choosing along with the stability and focus that it has to offer are of primary importance while choosing a CMS for your website. You must also take a good look at the features that a CMS has to offer and compare it with your personal requirements to see if it jells well.
Similar to the CMS, you have to be really picky when it comes to choosing a template for your website as well. Since it is entirely up to the template to optimize your content for display, a poorly chosen template will surely frustratingly increase the loading time of your website. This is why it’s indispensable to test run a template with your content before launching your website in order to see if it performs optimally with the kind of content that you have on your website.
Last but not the least, you must not forget to compress the images and other media that you use on your website pages. Remember that an excess amount of content on a page only increase the amount of data that is being sent to the browser which in turn will result in elevated loading times on your website. Compress the media and keep the content optimized on each page for speed optimization of your website.
In the light of the information mentioned above, it is only fair to conclude that speed optimization is an important part of a successful SEO strategy. As evident, it doesn’t take a lot of your time or effort to optimize the performance of your website either. All you have to do is follow the tips mentioned above and let your users have an impeccable experience of navigating through your website.